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The Children Use Technology Increasingly Young

The average age to which the children initiate themselves with the technological products is gone down to 6,7 years in 2007, claims the study "the children and the tendencies in technological consumption III" of firm NPD.


In 2005, the average age was rather at 8,1 years according to a previous study of this firm of analysis. If television and the computers are the first gadgets which the young people use (towards 4 or 5 years), the last are the satellite radios and the portable readers of numerical music, around 9 years.

The devices mentioned most as being bought during the past year are cell phones, digital cameras and PDMPs. Some newer technologies such as TV-to-computer video devices and satellite radios, and some older devices such as film cameras and karaoke systems, record low levels of household purchasing

"The children are attracted by the most recent gadgets and most powerful, like are their parents, estimates Anita Frazier, analyst at NPD. They are not afraid of technology, and adopt it easily, without brass band."

The children prefer however the gadgets which are intended to them, like the numerical cameras for children. They use these younger products and more frequently, according to the study of NPD, carried out on line with parents of old children from 4 to 14 years.

To provide to take part in this study,As observed in the prior 2005 and 2006 studies, kids' versions of all electronic products show strong performance vis-à-vis their adult counterparts. According to the report, children are using kids' versions at a younger age and more frequently. However, with the exception of video games, the adult versions of electronics show higher penetration than do the children's version of the same product.

Though a majority of parents indicate they would be interested in a branded kids' version of an electronic device, the level of interest has declined--from 83 percent in 2006 to 74 percent in 2007.

the children were to use at least a technological gadget, which should cause to underestimate the average age to which the children use technology, since all those which do not use any are not entered.

The tendency downwards, observed by NPD during three last years, should not however not be affected by this doubtful methodology.

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